Cancan.ro
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În ceea ce priveşte veniturile, acestea au crecut cu doar 5,1%, pentru ca profitabilitatea să scadă cu 13,9%. De ce? Oficialii asiatici au declarat că au crescut cheltuielile cu marketingul, dezvoltarea mărcii şi dealerii, în vederea asigurării unei competitivităţi sustenabile.
Chiar şi în acest condiţii, rezultatele sunt optimiste, mai ales că vorbim de o criză tot mai acută în timp ce chiar şi Toyota se pregăteşte să anunţe primele pierderi din istorie.
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